Client :
Vermilion Advantage
Category:
Motion Design
Year:
2024
We created motion design videos for social media for the Chamber of Commerce to promote Vermilion Advantage’s Tour of Industries. The goal was to highlight career exploration for local high school students and encourage participation by showcasing mentorship and real-world opportunities.
Approach
We launched a targeted motion design campaign that used video to grab attention and drive student sign-ups. By releasing a series of high-impact videos leading up to the event, we built momentum, boosted engagement, and turned awareness into action. Every frame was designed to capture interest, spark curiosity, and get teens in the door. Attention is currency and we made it count.
Challenges
The challenge was reaching and engaging teens on platforms they scroll fast. We needed content that didn’t just inform but stopped thumbs, sparked interest, and converted views into sign-ups. The event was successful, sign-ups rolled in, and the event had a strong turnout.
